First Factor Provides Update on its Change of Business Transaction

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - July 4, 2007) - First Factor Developments Inc. (NEX:FFD.H) reports that it is in the process of responding to the TSX Venture Exchange's comments concerning the company's filing submission pertaining to the change of business transaction announced in its news release of April 3, 2007.First Factor also reports that the exercise price of the stock options granted in May 2007 has been increased to $0.45.

ON BEHALF OF THE BOARD
“Gregory Beischer”
Gregory Beischer, President & CEO

FOR FURTHER INFORMATION, PLEASE CONTACT
Gregory Beischer, President & CEO
(604) 638-3164
Toll Free: (877) 217-8978

First Factor Developments Inc.
750 World Trade Centre - 999 Canada Place
Vancouver, BC  V6C 3E1
Canada

"NEITHER TSX VENTURE EXCHANGE NOR ITS REGULATION SERVICES PROVIDER (AS THAT TERM IS DEFINED IN THE POLICIES OF THE TSX VENTURE EXCHANGE) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE."